Whether “thrive in ‘25,” “or “survive until ‘25,” the senior living industry has had the coming year on its collective mind for a while now.
For many years, the incoming baby boomer generation has served as a seemingly perennial source of optimism for the senior living industry’s future success. Now, that demand wave is about to crest: Next year, the oldest baby boomers will turn 79, which is just below the average age of senior living. And many more will continue aging into retirement communities through the next decade, making the prospect for demand much more favorable in the near future.
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