Sonida Sees Path to 90% Occupancy, More Growth on the Horizon in 2025

Sonida Senior Living (NYSE: SNDA) expanded its portfolio by nearly one-third in 2024, acquiring 22 new communities. Despite slight dips in NOI margins and occupancy compared to the previous quarter, Sonida remains optimistic about reaching a 90% occupancy rate across its 61-community portfolio.

CEO Brandon Ribar highlighted strong local leadership and strategic marketing shifts as key drivers of growth. The company’s acquisition strategy continues, supported by extended loan maturities and access to credit. Investments in technology, such as a virtual nurse system, have also helped enhance efficiency and control labor costs.

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