Sonida Senior Living Corporation (“SSL”) Privacy Policy

SSL, its affiliates, and related companies (collectively, “SSL”) are committed to protecting the privacy of data that you submit to this website or to websites under our operation and control (collectively, the “Site”).

Please review this policy carefully. SSL reserves the right to change its privacy policy at any time, in which event the Site will contain a notice of the change. Changes will be effective immediately upon posting to the Site. By accessing the Site, you are indicating your agreement to SSL’s privacy policy. If you have any questions regarding the privacy policy, contact SSL at [email protected].

SSL is committed to protecting the privacy of data that you submit to the Site.

Special Notice to California Residents

Under the California Civil Code, residents of the State of California that have provided any personal information to us have the right to request a list of all third parties to which we have disclosed personal information. We have established this Policy that provides you with details on how you may either opt-out or opt-in to the use of your personal information by third parties.

If you are a California resident and request information about how to exercise your third-party disclosure choices, please send a request to [email protected] with a preference on how our response to your request should be sent.

California residents may be entitled to additional rights regarding their personal information. For more information about those rights and how to exercise them, please see our California privacy below.

Modifications to Our Privacy Policy

We may change, modify, add and/or delete all or portions of this Policy at any time, at our discretion, and modifications are effective upon being posted on the Site. If we decide to change this Policy, we will post those changes on the home page of the Site and any other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. You are responsible for reviewing this Policy periodically to ensure that you are aware of any changes to it. If we make material changes to this Policy, we will notify you by means of a notice on the Site’s home page.

Account Revisions, Revoking and Deleting Personal Information

We welcome your questions, comments and all feedback pertaining to your privacy or any other issue with regard to the Site.

At any time, you may revoke your consent, cease further use of your email address to send you updates, and direct us to delete the information you have supplied. Although it is not always possible to remove or modify such information, we will make reasonable efforts to do so. If you have given us information for one of those third parties we mentioned above and we have already passed it on, we cannot delete or change the information.

In the event that you have given us personal information in the past and then have second thoughts or want to update it, you may send an email or contact us by regular mail:

[email protected]

Sonida Senior Living

16301 Quorum Drive, Suite 160A

Addison, TX 75001

SSL may ask you to provide information about yourself in order to better serve you, for instance, in connection with an application for employment or to learn more about our communities that provide senior living services.  Examples of information requested may include name, address, phone number, email address, and other relevant data. SSL does not require this information to obtain access to any area of the Site. SSL does not wish to receive, nor should you submit any medical information, information pertaining to any medical conditions, treatments, procedures, or providers of medical care to the Site.  However, if you decide to provide personal information to SSL on a Contact Form, please be aware that this information could be viewed by our marketing vendors. Contact Forms are used only to deliver requested information and respond to your questions. Any information that you voluntarily share with SSL in a form will not be sold or provided to another for any other purpose except as described in this Privacy Policy. Contact form data will be used only for the purposes of assisting you with your request or for furthering our business and those of our affiliates, and their respective successors and assigns, as set forth in this Privacy Policy.

SSL may compile statistical information concerning the usage of the Site. This information allows SSL to monitor its utilization and continuously improve its quality. Examples of this information would include, but not be limited to, the number of visitors to the Site, or to sections or pages within the Site, patterns of traffic flowing through the Site, length of time spent on the Site, or in sections or pages of the Site, the other sites that refer visitors to the Site, the pages of the Site that visitors frequently use as entry and exit points, utilization of the browser and operating systems and versions used by visitors to the Site, etc.

In order to compile this information, SSL may collect and store on a server managed by a third-party vendor, your IP address, your operating system version, your browser version, the pages you visit within the Site, the length of time you spend on pages within the Site, the site from which you linked to ours, search terms you used in search engines which resulted in you linking to the Site, etc. While all of this information can be associated with the IP address your computer had while you visited the Site, it will never be associated with you as an individual, or associated with any other information you may submit through the Site, or that SSL may store about you for any other purposes.  

SSL may use website “cookies” in the process of compiling the statistical information mentioned above and to tailor certain pages of the Site for your browsing convenience. You have the option of setting your browser to reject cookies, but our Site may not function correctly if you do. Refer to the Help feature of your browser for information on disabling cookies. 

The Site is not directed to children. SSL does not knowingly collect any personal information from children. If you are concerned about your child’s use of the Site, you may use web-filtering technology to supervise or limit access to the Site.

This Privacy Policy is governed by the internal substantive laws of the State of Texas in the United States, without regard to its conflict of laws principles. Jurisdiction for any claims arising under or out of this Privacy Policy shall lie exclusively with the state and federal courts within the State of Texas. If any provision of this Privacy Policy is found to be invalid by a court having competent jurisdiction, the invalidity of such provision shall not affect the validity of the remaining provisions of this Privacy Policy, which shall remain in full force and effect.

UNDER NO CIRCUMSTANCES SHALL SSL HAVE ANY LIABILITY WHATSOEVER FOR ANY CONSEQUENTIAL, INCIDENTAL, INDIRECT OR SPECIAL DAMAGES ARISING OUT OF THE BREACH OF THIS PRIVACY POLICY, HOWEVER OCCASIONED.

Special California Consumer Rights

Part I – Overview of Consumer Rights Under California Privacy Laws 

This “Privacy Policy – California Consumers” applies only to California consumers (“you” or collectively as “consumers”) and supplements the Privacy Policy of Sonida Senior Living Corporation and any of its subsidiaries (collectively, “we,” “us,” or “our”). The California Consumer Privacy Act and California Privacy Rights Act (collectively “California Privacy Laws”) provide California consumers with specific rights regarding their personal information. This Privacy Policy describes your rights under California Privacy Laws and explains how you may exercise your rights. 

Your Rights Under California Privacy Laws and this Privacy Policy

California Privacy Laws provide you with the following rights:

  • Right to know. You have the right to know what categories and specific pieces of personal information we collect about you; the categories of sources from which we collect personal information; our business or commercial purpose for the collection, use, and sharing of your personal information; and any categories of third parties with whom we share your information.
  • Right to delete. You have the right to request that we delete the personal information that we collect about you.
  • Right to limit or opt-out. You have the right to limit or opt out of the sale or sharing of personal information. If we sell any of your personal information, you have the right, at any time, to tell us not to sell your personal information. At the time this Privacy Policy was last updated, we do not sell any personal information. You also have the right to request that we do not share your personal information. 
  • Right to correct. You have the right to request the correction of any personal information we maintain about you.
  • Right to limit use or disclosure of sensitive personal information (“SPI”). You have the right to limit the use and disclosure of your SPI, if we are using your SPI beyond what is reasonable and proportionate to provide the requested goods or services.    
  • Right to nondiscrimination. If you exercise any of your privacy rights, we will not discriminate against you.

California Privacy Laws allow you to request your information from us, at no cost. We will provide our response in a readily usable format, which is usually electronic. If you have any questions, please contact us. 

How to Contact Us About Your California Privacy Rights 

Ways to Contact Us. If you would like to exercise any of your privacy rights, please contact us through any of the following:

  • Calling us toll-free at 1-800-635-1232

Verification of Your Identity. To protect your privacy, we will ask you to verify your identity. We will ask you to confirm your name, email address, phone number and other information so that we can reasonably confirm your identity.  We will not share any information until we can reasonably confirm your identity.

Our Response Time to Your California Privacy Laws Request 

  • Response Time. We will respond to your request within forty-five (45) days from when you contacted us.
  • Response Time for Complex Requests. If you have a complex request, California Privacy Laws allow us up to ninety (90) days to respond. We will still contact you within forty-five (45) days from when you contacted us to let you know we need more time to respond. 

We provide more detailed information below about your specific rights under California Privacy Laws.

Part II – Detailed Explanation of Consumer Rights Under California Privacy Laws 

Right to Know About Personal Information Collected, Disclosed, Shared or Sold

  • Your Right to Know. You have the right to know what personal information we collect, use, disclose, share, and/or sell. 
  • Response Contents. Our response is based on your request. The content of our response may include the following information:
    • Categories of personal information we collected about you.
    • The specific pieces of personal information we collected.
    • The categories of the sources of the personal information.
    • Our business or commercial purpose for collecting your personal information.
    • Any third parties we shared your personal information with.
    • Confirmation that we have not sold any of your personal information.

Right to Request Deletion of Personal Information 

  • Your Right to Deletion. You have the right to ask us to delete your personal information that we have collected and shared.
  • Information We May Keep. California Privacy Laws allow us to keep your personal information that we need to provide you with goods and services, ensure the integrity and security of your personal information, fix any errors, exercise free speech, use your information lawfully for our internal purposes, and to comply with the law.

Right to Opt-Out of the Sale or Sharing of Personal Information 

  • Your Right to Opt-Out. If we sell or share any of your personal information, you have the right, at any time, to tell us to stop. At the time this Privacy Policy was last updated, we do not sell any personal information.

Right to Correct Personal Information

  • Your Right to Correction. You have the right to request the correction of any inaccurate personal information that we maintain about you, taking into account the nature of the personal information and the purposes of the processing of the personal information. We will use commercially reasonable efforts to correct the inaccurate personal information as you may direct.

Right to Limit Use or Disclosure of Sensitive Personal Information (“SPI”)

  • SPI We Collect. Typically, we collect SPI only to determine whether we are able to provide care or as a part of our ongoing care services. We use your SPI in a reasonable and proportionate manner in order to provide you with the appropriate level of care.  
  • Your Rights Regarding SPI. You have the right to limit the use and disclosure of your SPI, if we are using your SPI beyond what is reasonable and proportionate to provide the requested goods or services. Please see the Tables “Categories of Personal Information” and “How We Use Your Personal Information” for more details about our practices around SPI and your rights related to SPI.

Right to Non-Discrimination for Exercising Your Privacy Rights 

  • Our Non-Discrimination Policy. If you choose to exercise any of your privacy rights under California Privacy Laws, we will not discriminate against you.

Financial Incentives for Your Personal Information

  • Notice of Financial Incentives. California Privacy Laws allow us to provide financial incentives for collecting, selling, or deleting your personal information. At the time this Privacy Policy was last updated, we do not provide any financial incentives. 

Asking Others to Exercise Your Privacy Rights

  • Authorized Agent. California Privacy Laws allow you to ask someone else to exercise your privacy rights for you. California Privacy Laws call this person your “Authorized Agent.” Before we will share anything with your Authorized Agent, you will need to provide your written permission. Please contact us if you would like us to know who your Authorized Agent is. 
  • Verifying the Identity of Your Authorized Agent. Once we have your written permission, we will also ask your authorized agent to verify their identity with us directly.
  • Protecting Your Privacy. We will not share any of your information unless we have both your written permission and have verified this identity of your Authorized Agent. 

Categories of Personal Information We Collect and Our Purpose for Collection

California Consumer Privacy Laws define personal information as information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal information does not include:

  • Information that is lawfully made available from federal, state, or local government records;
  • De-identified or aggregated information; and
  • Information excluded from the California Privacy Laws such as health or medical information covered under the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) and financial information covered under the Fair Credit Reporting Act (“FCRA”) or Gramm-Leach Bliley Act (“GLBA”).

To help consumers make informed privacy decisions, California Privacy Laws create and define the following categories of personal information. Some types of personal information may apply to multiple categories. We collect the categories of personal information described in Table 1 below. Depending on your level of interaction with us, we may not have collected your personal information from all of the categories.

Table 1: Categories of Personal Information

CategoryExamplesCollected
1. IdentifiersName, alias, postal address, unique personal identifier, online identifier, internet protocol (IP) address, device, browser, email address, account name, or other similar identifiers.Yes
2. Customer Records InformationName, signature, physical characteristics or description, address, telephone number, insurance policy number, education, employment, employment history, or other similar information.  Some personal information included in this category may overlap with other categories.Yes
3. Characteristics of protected classifications under California or federal lawAge, race, color, ancestry, national origin, citizenship, religion or creed, marital or familial status, medical condition, physical or mental disability, sex, veteran or military status, genetic information, and other similar information.Yes
4. Commercial informationRecords of products or services purchased, purchasing or consuming histories or tendencies.Yes
5. Biometric informationFingerprints, facial or hand imagery, or voice recordings. Yes
6. Internet or other similar network activity informationBrowsing history, search history, information regarding consumer’s interaction with a website, application, or advertisement.Yes
7. Geolocation dataGPS coordinates or other location-tracking information.Yes
8. Sensory dataAudio, electronic, visual, or similar information.Yes
9. Professional or employment-related informationEmployer, employment history, resumes and CVs, background checks, and other employment-related information.Yes
10. Education informationRecords maintained by an educational agency or institution that pertain to a student, such as grades and transcripts.Yes
11. Sensitive personal information (“SPI”)Social security number, driver’s license, state identification number, passport number, financial information, race, personal information collected and analyzed concerning health, or other similar information.We do not collect this information for general marketing purposes. However, we collect SPI to provide care for our residents.
12. InferencesInferences drawn from any of the categories described above to create a profile about a consumer reflecting the consumer’s preferences and characteristics.Yes

Table 2 below describes the sources for each category of personal information we collect, the business or commercial purposes for which we use each category of personal information, and the third parties with whom we may share your personal information with. 

Table 2: How We Use Your Personal Information

CategorySourcesBusiness or Commercial PurposesThird Parties Shared With
1. Identifiers● Directly from consumers
● Website cookies
● Website analytics providers
● To fulfill specific consumer requests
● To enhance the website experience
● For marketing and analysis
● Website providers
● Analytics providers
● Advertising providers
● Telephone service providers
2. Customer Records Information● Directly from consumers
● Website cookies
● Website analytics providers
● To fulfill specific consumer requests
● To enhance the website experience
● For marketing and analysis
● Website providers
● Analytics providers
● Advertising providers
● Telephone service providers
3. Characteristics of protected classifications under California or federal law● Directly from consumers
● Website cookies
Website analytics providers
● To fulfill specific consumer requests
● To enhance the website experience
● For marketing and analysis
● Website providers
● Analytics providers
● Advertising providers
● Telephone service providers
4. Commercial information● Directly from consumers
● Website cookies
Website analytics providers
● To fulfill specific consumer requests
● To enhance the website experience
● For marketing and analysis
● Website providers
● Analytics providers
● Advertising providers
● Telephone service providers
5. Biometric informationTelephone calls● To fulfill your requests
● For internal training
● For marketing and analysis
● Telephone service providers
● Analytics providers
6. Internet or other similar network activity information● Website cookies
● Website analytics providers
● To enhance the website experience
● For marketing and analysis
● Website providers
● Advertising providers
7. Geolocation data● Directly from consumers
● Website Cookies
● Website analytics providers
● Advertising providers
● To analyze website traffic
● For marketing and analysis
● Website providers
● Analytics providers
● Advertising providers
8. Sensory data Telephone calls● To fulfill your requests
● For internal training
● For marketing and analysis
● Telephone service providers
● Analytics providers
● Advertising providers
9. Professional or employment-related informationDirectly from consumers● To fulfill specific consumer requests
● To enhance the website experience
● For marketing and analysis
● Website providers
● Analytics providers
10. Education informationDirectly from consumers● To fulfill specific consumer requests
● For marketing and analysis
● Website providers
● Analytics providers
11. Sensitive personal informationDirectly from consumersTo provide care for our residentsVendors who are participating in the care of our residents
12. Inferences● Website analytics providers
●Advertising providers
For marketing and analysis● Analytics providers
● Advertising providers

If you have specific questions about the information we collect about you or would like to exercise any of your privacy rights, please let us know. Please see the section “How to Contact Us About Your Privacy Rights” for the different ways you can contact us. 

Last Updated: June 24, 2022