Leadership team
Our team of experienced industry leaders are committed to ensuring Sonida Senior Living provides exceptional senior living services at an affordable price.
Brandon Ribar, President & CEO
Brandon Ribar is the president and chief executive officer of Sonida Senior Living, Inc. Prior to this role, he served as chief operating officer since September 2019, with more than 15 years of experience in the senior living industry.
Kevin Detz, Chief Financial Officer
Kevin Detz joined the company as chief financial officer in May of 2022, with more than 20 years of experience instilling financial accountability, scalability and labor efficiencies for global operation companies and financial services organizations.
Max Levy, Chief Investment Officer
Max Levy joined the company as chief investment officer in May of 2024, and is responsible for leading and overseeing the Company’s multifaceted sourcing strategy and rigorous investment and capital allocation process.
Mike Fryar, Chief Revenue Officer
Mike Fryar joined the company as chief revenue officer in February of 2019. His 20 years of experience focusing on brands in complex, multi-channel environments includes leadership positions in medical device and marketing agency settings, with the majority of his career focused in senior health care.
Michael Karicher, Chief People Officer
Michael Karicher joined the company as chief people officer in 2023. With more than 30 years of leadership experience, he has demonstrated the ability to drive HR initiatives in support of organizational growth and strategy while building strong teams and people-first cultures.
Tabitha Obenour, Chief Clinical Officer
Tabitha Obenour joined the company as chief clinical officer in 2023. With more than 20 years of clinical and nursing leadership experience she has comprehensive expertise in clinical risk management, regulatory compliance, talent development and strategic partnerships.
Tim Cober, Chief Accounting Officer
Tim Cober joined the company as chief accounting officer in 2022 and is a seasoned accounting and finance executive with extensive experience leading large teams through organizational change to improve internal processes and systems.
Jay Reed, Chief Technology Officer
Jay Reed joined Sonida Senior Living as chief technology officer in January 2021. He has more than 25 years of experience in strategic operations and technology, primarily in the hospitality, real estate and restaurant industries.
Tabitha Bailey, Chief Legal Officer
Tabitha Bailey is senior vice president and chief legal officer at Sonida Senior Living, Inc., overseeing all legal matters, including corporate governance, M&A and commercial transactions, litigation, regulatory matters, and compliance.
Reanae Clark, Vice President of Business Development and Acquisitions
Reanae Clark is the vice president of business development and acquisitions at Sonida Senior Living, Inc. She has more than 15 years of experience in financial services, with an extensive background in senior housing.
Carole Burnell, Vice President of Operations
Carole Burnell joined Sonida Senior Living in 2004 as vice president of operations overseeing the Southwest region.
Donna Brown, Vice President of Operations
Donna Brown joined Sonida Senior Living in 2019 as vice president of operations overseeing the Southeast region.
Dawn Mount, Vice President of Operations
Dawn Mount joined Sonida Senior Living in 2019 as vice president of operations overseeing the Midwest region.
Maribeth Neelis, Vice President of Marketing
Maribeth Neelis is the vice president of marketing at Sonida Senior Living, Inc. She has 20 years of experience in marketing and communications within senior living and related industries.
Learn about our communities
Take a look at our independent living, assisted living and memory care communities across the country.
