Mike Fryar, Chief Revenue Officer

Mike Fryar is the chief revenue officer at Sonida Senior Living. In this role, he is responsible for generating and retaining revenue streams for the company, overseeing sales, marketing and the customer experience. 

Mike has more than 20 years of experience focusing on brands in complex, multichannel environments, including leadership roles in medical device and marketing agency settings. He has spent most of his career focused on senior health care, with a strong track record of success in business planning, brand management, customer experience, marketing, product positioning and sales strategy. 

Prior to joining Sonida Senior Living in 2019, Mike served as vice president of GN Hearing North America, where he was part of a leadership team that sparked seven consecutive years of above-market growth and expansion across multiple channels and brands. He also previously served as senior director of marketing at Starkey Hearing Technologies and as an account director at marketing agency Colle McVoy. 

Mike received his bachelor’s degree in communications studies with a minor in economics management from Gustavus Adolphus College.